Direct to Store (DTS)

Direct to Store:(DTS)           

Intense change in multiple delivery channels, product designs, multiple seasons, events, almost non-existent barriers to market entry, and diminishing brand loyalty are all characteristic of the consumer products industry which require uninterrupted and dynamic value chain network to cater the rapidly changing sales trend of stores.

In order to improve supply chain productivity, consumer products companies must extend their business to encompass their suppliers and customers. The entire supply chain must be linked: from raw material producers right through to retailers and inevitably the consumers themselves, thanks to the emergence of direct channels for consumers.

Important Features

Today’s supply chain business environment has volatile demand, lower customer loyalty, shorter product life cycles, and tougher global competitions. To survive, organizations need an information infrastructure that allows them to make accurate decisions real-time and to give customer satisfaction on top priority, while still being competitive and profitable.